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LYRE’S无酒精白酒全案项目

为全球领先的无酒精烈酒品牌 LYRE’S(乐睿诗) 量身打造无酒精白酒产品全案设计,包括产品包装、品牌文案、KV 视觉、应用场景设计,并策划线上发布直播活动,助力品牌拓展市场,引领无酒精饮品新潮流。
Developed a comprehensive design solution for LYRE’S, the world’s leading non-alcoholic spirits brand, covering product packaging, copywriting, KV visuals, application design, and the online launch event production, supporting the brand’s market expansion and redefining the future of non-alcoholic beverages.

ClientLYRE'SYear2022Share

设计无酒精白酒产品酒标,以中国龙为核心视觉元素,象征中国白酒的文化传承与尊贵气韵,融合现代设计美学,打造独具东方韵味的品牌形象。

Designed a product label for the non-alcoholic Baijiu, featuring the Chinese Loong as the central visual element, symbolizing the heritage and prestige of Chinese Baijiu. The design blends traditional cultural essence with modern aesthetics, creating a distinctive and elegant brand identity.

策划并执行 线上产品发布会直播,同时制作 预约海报 等宣传物料,提升品牌曝光度,吸引目标受众参与互动。

Planned and executed an online product launch live stream, along with the creation of reservation posters and promotional materials to enhance brand visibility and engage the target audience.

设计配套 白酒礼盒装,融合品牌视觉与文化元素,打造高端精致的礼品体验,提升产品价值感与市场吸引力。

Designed a Baijiu gift box set, integrating brand aesthetics and cultural elements to create a premium and refined gifting experience, enhancing product value and market appeal.

负责 产品配方设计,打造独特风味,同时设计 宣传册四折页,直观呈现产品特色与品牌理念,提升市场传播效果。

Developed product formulation, creating a unique flavor profile, and designed a four-fold brochure, effectively showcasing product features and brand philosophy for enhanced market communication.