在疫情初年，我们与美格波本威士忌携手策划了一场线上调酒比赛，让调酒师在无法旅行的特殊时期依然能参与赛事，并特别针对年轻调酒师量身打造竞赛机制。基于这一理念，我们与客户一拍即合，第一届美格未来大师赛就此诞生。我们为比赛设计Logo及主视觉，并结合YGE Academy与Cross Yu推出配套调酒比赛课程，确保参赛者在竞技的同时获得专业学习机会。首届大赛收获了业内广泛好评，不仅成为调酒师成长的平台，也为行业注入了更多创新活力。
Amid the first year of the pandemic, we partnered with Maker’s Mark Bourbon to create an online cocktail competition, allowing bartenders to participate despite travel restrictions. Designed especially for young bartenders, the concept quickly resonated with our client, leading to the birth of the first-ever Maker’s Mark Future Masters Competition. We developed the logo and key visuals for the competition and integrated it with bartending competition courses by YGE Academy and Cross Yu, ensuring that participants could both compete and refine their skills. The inaugural event received overwhelming praise, becoming a platform for bartenders to grow and bringing fresh innovation to the industry.
Cross Yu 为比赛特别设计了一款 鸡尾酒，并录制教学视频作为线上解说的一部分，帮助年轻调酒师学习技艺，同时传递 Maker’s Mark 的品牌理念。
Cross Yu created a signature cocktail for the competition and recorded a tutorial video as part of the online learning experience, providing young bartenders with both inspiration and technical insights while reinforcing Maker’s Mark’sbrand philosophy.
