{"id":57242,"date":"2025-02-10T17:14:14","date_gmt":"2025-02-10T09:14:14","guid":{"rendered":"https:\/\/yge.tech\/?post_type=cpt_portfolio&#038;p=57242"},"modified":"2025-02-10T17:18:21","modified_gmt":"2025-02-10T09:18:21","slug":"lyres-non-alcoholic-baijiu-project","status":"publish","type":"cpt_portfolio","link":"https:\/\/yge.tech\/?cpt_portfolio=lyres-non-alcoholic-baijiu-project","title":{"rendered":"LYRE\u2019S Non-Alcoholic Baijiu Project"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1064\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56.png\" alt=\"\" class=\"wp-image-57249\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56.png 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-300x177.png 300w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-1024x605.png 1024w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-768x454.png 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-1536x908.png 1536w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-370x219.png 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-840x497.png 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-410x242.png 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.57.56-750x443.png 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><p style=\"font-size:14px\">\u8bbe\u8ba1\u65e0\u9152\u7cbe\u767d\u9152\u4ea7\u54c1\u9152\u6807\uff0c\u4ee5<strong>\u4e2d\u56fd\u9f99<\/strong>\u4e3a\u6838\u5fc3\u89c6\u89c9\u5143\u7d20\uff0c\u8c61\u5f81\u4e2d\u56fd\u767d\u9152\u7684\u6587\u5316\u4f20\u627f\u4e0e\u5c0a\u8d35\u6c14\u97f5\uff0c\u878d\u5408\u73b0\u4ee3\u8bbe\u8ba1\u7f8e\u5b66\uff0c\u6253\u9020\u72ec\u5177\u4e1c\u65b9\u97f5\u5473\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p><p style=\"font-size:14px\">Designed a\u00a0<strong>product label<\/strong>\u00a0for the non-alcoholic Baijiu, featuring the\u00a0<strong>Chinese Loong<\/strong>\u00a0as the central visual element, symbolizing the heritage and prestige of Chinese Baijiu. The design blends traditional cultural essence with modern aesthetics, creating a distinctive and elegant brand identity.<\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"440\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-KV.gif\" alt=\"\" class=\"wp-image-57252\"\/><\/figure><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"1403\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16.png\" alt=\"\" class=\"wp-image-57251\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16.png 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-300x234.png 300w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-1024x798.png 1024w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-768x599.png 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-1536x1197.png 1536w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-370x288.png 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-840x655.png 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-410x320.png 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-10-at-16.58.16-750x585.png 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><p style=\"font-size:14px\">\u7b56\u5212\u5e76\u6267\u884c\u00a0<strong>\u7ebf\u4e0a\u4ea7\u54c1\u53d1\u5e03\u4f1a\u76f4\u64ad<\/strong>\uff0c\u540c\u65f6\u5236\u4f5c\u00a0<strong>\u9884\u7ea6\u6d77\u62a5<\/strong>\u00a0\u7b49\u5ba3\u4f20\u7269\u6599\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u53c2\u4e0e\u4e92\u52a8\u3002<\/p><p style=\"font-size:14px\">Planned and executed an\u00a0<strong>online product launch live stream<\/strong>, along with the creation of\u00a0<strong>reservation posters<\/strong>\u00a0and promotional materials to enhance brand visibility and engage the target audience.<\/p><iframe width=\"1920\" height=\"1080\" src=\"https:\/\/player.xinpianchang.com\/?aid=12324906&amp;mid=DA0XwZg9a3b4droB\" allowfullscreen=\"\" allow=\"fullscreen\" frameborder=\"0\" style=\"border: medium;\"><\/iframe><div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><iframe width=\"1920\" height=\"1080\" src=\"https:\/\/player.xinpianchang.com\/?aid=12324900&amp;mid=0lYnQmWM8xLw62j1\" allowfullscreen=\"\" allow=\"fullscreen\" frameborder=\"0\" style=\"border: medium;\"><\/iframe><div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2481\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3.jpg\" alt=\"\" class=\"wp-image-57248\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3.jpg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-218x300.jpg 218w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-743x1024.jpg 743w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-768x1059.jpg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-1114x1536.jpg 1114w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-1486x2048.jpg 1486w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-370x510.jpg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-840x1158.jpg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-410x565.jpg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN3-750x1034.jpg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2481\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1.jpg\" alt=\"\" class=\"wp-image-57245\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1.jpg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-218x300.jpg 218w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-743x1024.jpg 743w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-768x1059.jpg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-1114x1536.jpg 1114w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-1486x2048.jpg 1486w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-370x510.jpg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-840x1158.jpg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-410x565.jpg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN1-750x1034.jpg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2488\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2-.jpg\" alt=\"\" class=\"wp-image-57246\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2-.jpg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--217x300.jpg 217w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--741x1024.jpg 741w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--768x1062.jpg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--1111x1536.jpg 1111w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--1482x2048.jpg 1482w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--370x511.jpg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--840x1161.jpg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--410x567.jpg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Flyer-EN2--750x1037.jpg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2406\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613.jpeg\" alt=\"\" class=\"wp-image-57250\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613.jpeg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-224x300.jpeg 224w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-766x1024.jpeg 766w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-768x1027.jpeg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-1149x1536.jpeg 1149w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-1532x2048.jpeg 1532w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-370x495.jpeg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-840x1123.jpeg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-410x548.jpeg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/WechatIMG1613-750x1003.jpeg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><p style=\"font-size:14px\">\u8bbe\u8ba1\u914d\u5957\u00a0<strong>\u767d\u9152\u793c\u76d2\u88c5<\/strong>\uff0c\u878d\u5408\u54c1\u724c\u89c6\u89c9\u4e0e\u6587\u5316\u5143\u7d20\uff0c\u6253\u9020\u9ad8\u7aef\u7cbe\u81f4\u7684\u793c\u54c1\u4f53\u9a8c\uff0c\u63d0\u5347\u4ea7\u54c1\u4ef7\u503c\u611f\u4e0e\u5e02\u573a\u5438\u5f15\u529b\u3002<\/p><p style=\"font-size:14px\">Designed a\u00a0<strong>Baijiu gift box set<\/strong>, integrating brand aesthetics and cultural elements to create a premium and refined gifting experience, enhancing product value and market appeal.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"712\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1.jpg\" alt=\"\" class=\"wp-image-57244\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1.jpg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-300x119.jpg 300w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-1024x405.jpg 1024w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-768x304.jpg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-1536x608.jpg 1536w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-370x146.jpg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-840x332.jpg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-410x162.jpg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction1-750x297.jpg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"712\" src=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2.jpg\" alt=\"\" class=\"wp-image-57243\" srcset=\"https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2.jpg 1800w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-300x119.jpg 300w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-1024x405.jpg 1024w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-768x304.jpg 768w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-1536x608.jpg 1536w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-370x146.jpg 370w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-840x332.jpg 840w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-410x162.jpg 410w, https:\/\/yge.tech\/wp-content\/uploads\/2025\/02\/Lyres-Baijiu-Introduction2-750x297.jpg 750w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><p style=\"font-size:14px\">\u8d1f\u8d23\u00a0<strong>\u4ea7\u54c1\u914d\u65b9\u8bbe\u8ba1<\/strong>\uff0c\u6253\u9020\u72ec\u7279\u98ce\u5473\uff0c\u540c\u65f6\u8bbe\u8ba1\u00a0<strong>\u5ba3\u4f20\u518c\u56db\u6298\u9875<\/strong>\uff0c\u76f4\u89c2\u5448\u73b0\u4ea7\u54c1\u7279\u8272\u4e0e\u54c1\u724c\u7406\u5ff5\uff0c\u63d0\u5347\u5e02\u573a\u4f20\u64ad\u6548\u679c\u3002<\/p><p style=\"font-size:14px\">Developed\u00a0<strong>product formulation<\/strong>, creating a unique flavor profile, and designed a\u00a0<strong>four-fold brochure<\/strong>, effectively showcasing product features and brand philosophy for enhanced market communication.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e3a\u5168\u7403\u9886\u5148\u7684\u65e0\u9152\u7cbe\u70c8\u9152\u54c1\u724c LYRE\u2019S\uff08\u4e50\u777f\u8bd7\uff09 \u91cf\u8eab\u6253\u9020\u65e0\u9152\u7cbe\u767d\u9152\u4ea7\u54c1\u5168\u6848\u8bbe\u8ba1\uff0c\u5305\u62ec\u4ea7\u54c1\u5305\u88c5\u3001\u54c1\u724c\u6587\u6848\u3001KV \u89c6\u89c9\u3001\u5e94\u7528\u573a\u666f\u8bbe\u8ba1\uff0c\u5e76\u7b56\u5212\u7ebf\u4e0a\u53d1\u5e03\u76f4\u64ad\u6d3b\u52a8\uff0c\u52a9\u529b\u54c1\u724c\u62d3\u5c55\u5e02\u573a\uff0c\u5f15\u9886\u65e0\u9152\u7cbe\u996e\u54c1\u65b0\u6f6e\u6d41\u3002<br \/>\nDeveloped a comprehensive design solution for LYRE\u2019S, the world\u2019s leading non-alcoholic spirits brand, covering product packaging, copywriting, KV visuals, application design, and the online launch event production, supporting the brand\u2019s market expansion and redefining the future of non-alcoholic beverages.<\/p>\n","protected":false},"author":1,"featured_media":57247,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[245,214,261,260,255,259,254,256],"class_list":["post-57242","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-yge","cpt_portfolio_group-yihuir","cpt_portfolio_group-recipe-development","cpt_portfolio_group-live-streaming","cpt_portfolio_group-film-production","cpt_portfolio_group-brand-strategy","cpt_portfolio_group-photography","cpt_portfolio_group-visual-identity"],"acf":[],"_links":{"self":[{"href":"https:\/\/yge.tech\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/57242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yge.tech\/index.php?rest_route=\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/yge.tech\/index.php?rest_route=\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/yge.tech\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yge.tech\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yge.tech\/index.php?rest_route=\/wp\/v2\/media\/57247"}],"wp:attachment":[{"href":"https:\/\/yge.tech\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57242"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/yge.tech\/index.php?rest_route=%2Fwp%2Fv2%2Fcpt_portfolio_group&post=57242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}